KEEN – Pinterest competitor by Google

Last week, Google’s workshop for experimental products Area 120 launched Keen, a potential rival of Pinterest.

The idea behind Keen is to help users browse and find that specific content which has already piqued their interest and help them share such content with friends. The power of AI leveraged by Google is believed to streamline the searching process. 

As Keen’s co-founder CJ Adams says, the service strives to be an alternative to ‘mindlessly’ browsing online feeds. 

‘Keen isn’t intended to be a place to spend endless hours browsing. Instead, it’s a home for your interests: a place to grow them, share them with loved ones and find things that will help in making this precious life count’, shares CJ in the Google’s the Keyword blog. 

It may seem that personalised curated content is not already surprising for anyone, and Pinterest visual boards have been existing for a long time now. Nevertheless, Keen’s advantage is that it has all of the enormous Google’s experience in machine learning, which will select ‘useful content related to your interests’.

‘On Keen, which is a web and Android app, you say what you want to spend more time on, and then curate content from the web and people you trust to help make that happen. You make a “keen,” which can be about any topic, whether it’s baking delicious bread at homegetting into birding or researching typography. Keen lets you curate the content you love, share your collection with others and find new content based on what you have saved’. 

The service is available online and on Android